Dec 19, 2011

Problems with New Sweetener

A reader comments on Erythritol as not causing her any problems as noted in our researcher's report. Just like all substances, the ingestion of a substance needs to be in the right form, the right amount, et al, and the effect and outcomes are individual. Please realize that our researcher is a former FDA investigator who has an indepth background in the sciences necessary to make such statements. Please note that the artificial sweeteners referred to, Truvia (Cargill) and PureVia(Whole Earth Sweeteners) are manufactured by these agribusness corporations with an extract of stevia (rebiana)and erythritol and are NOT whole leaf stevia or pure(whole leaf)stevia extract.

UPDATE 2, 22 December 08: Please note that contrary to other reports you may be reading, the FDA DID NOT APPROVE STEVIA. The FDA, in cahoots with Cargill and Coke, approved a synthesized product - as reported originally in this article - manufactured with rebiana (an extract from Stevia) and erythritol (a sugar alcohol).

As Dr. Evangelista states (quoted below): "DO NOT CONFUSE REBIANA (TRUVIA) WITH STEVIA"
Zerose is the Cargill synthesized artificial sweetener made from stevia and erythritol. Zsweet is a similar product in UK and EU. There are numerous scientific studies presenting that this, and related products such as Truvia, may lead to calcium, potassium and phosphate loss with calcification (and lesions) in the kidneys (just like Splenda) and bowel alterations. Please read more.

As to Zevia soda, it seems to me to be quite irresponsible on the part of the company CEO (an attorney)to make the following quote, "Why not supplement a steady breast milk diet with some refreshing ZEVIA?" This quote is associated with a photo of an infant being fed soda by the mother on the company blog. I would suggest the mother is irresponsible as well. While the company web site does not state that Zerose is the sweetener used in their products it does mention that eryrithritol is an ingredient.

I am sure this fellow was not in my 'Social Responsibility of Business' class in grad school.

We suggest Just Like Sugar, unaltered Stevia (order the extract via the Starwest link on this page) and Agave.

We do not endorse the use aspartame or sucralose or any forms of these chemicals, first developed as inseticides, or any products containing them, as they are known toxins to human health, nor do we endorse the use of acesulfame K.
The news this morning on NPR seems to be focused on helping you be in the spin on 'rebiana'(Truvia) and how it is "just stevia".

Coke (using Truvia) and Pepsi (using PureVia) are marketing this new artificial sweetener in their beverages but apparently aren't open to presenting both sides of the story.

Even the one TV ad I saw recently for "Truvia" would lead you to believe that this is a safe and natural additive.

Zevia(a soda), because it contains erythritol, may also have similar problems.

The problem is that is may come from natural sources but it is an extracted and modified chemical when it comes out the other end.

DO NOT CONFUSE REBIANA (TRUVIA) WITH STEVIA
Do not confuse this with pure stevia, it is a combination of chemicals with a dab of the stevia plant. Stevia itself is a sweetener and yet they are using Erythritol which is a sugar alcohol known to cause such things as bloating, diarrhea and cramps. That tells you they are not using much stevia. Nor are they removing the poisonous aspartame from Diet Coke and Diet Pepsi. They are simply trying to satisfy a part of the population that knows how deadly aspartame is and wants to use something else.

Notice this sentence: "Stevia was not approved as a food additive by U.S. regulators, but the U.S. Food and Drug Administration issued letters to the companies on Wednesday saying it had no objections to their sweeteners, which are derived from the plant." The FDA has made themselves clear. Industry can do anything they please but they have no intention of approving something safe for the general public. They don't want to displease the aspartame industry who is powerful and takes care of those who defend their poison. Make sure you understand this is a combination of sweeteners and chemicals and not real stevia. The pop companies feel "a dab will do you, so just buy our product regardless of how its made". The public again will be the guinea pigs and lab rats. Also, see the admission that Pepsi's Purevia is being developed with Merisant, an aspartame manufacturer. Nobody should use these products until they are analyzed. Industry is constantly adding small amounts of aspartame because its addictive. If they do this to these products aspartame victims will react because aspartame is so poisonous it causes chemical hypersensitization.

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